We're so poor at marketing |
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Wasp
Veteran Joined: 29 April 2008 Location: Sunny Pembs Status: Offline Points: 17538 |
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The marketing for this game is almost non-existent unfortunately. I expect the club will cite a lack of ££ and personnel to do any more, but it's pretty dire. A few infrequent posts on Facebook, Instagram and Twitter just won't do these days. To be fair, none of the Welsh teams, including the WRU are any better. But there's an opportunity here for us to steal a march on the competition. With the right expertise, £10k can go a long way in digital marketing. I've occasionally used targeted Facebook ads in work, and because I am trying to fill 10-20 spaces, I rarely spend more than £10. The effect is usually instantly noticeable. (It's a bit of a dilemma because I think FB is the root of a lot of evil in the world ) But if they were to get someone self-employed with expertise in for a short term deal I think they would be shocked how effective it can be. They've already cut the prices, but I doubt many people will realise that unless they were about to book.
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We're still still here, but I wish we were in an Anglo-Welsh
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Wasp
Veteran Joined: 29 April 2008 Location: Sunny Pembs Status: Offline Points: 17538 |
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For Example.
Scarlets tweeted 6 times on Friday, and nothing since. Only one of those tweets was about the game. The others were, understandably, about the kit. No one on social media duty on the weekend? You can schedule auto posts!! They should be tweeting 20-30 times per day on each subject. With different graphics and wording. The chances of seeing a single tweet even from someone you follow are quite small.
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We're still still here, but I wish we were in an Anglo-Welsh
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reesytheexile
Veteran Joined: 11 August 2012 Location: Machynys Status: Offline Points: 17530 |
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Your right 👍 All they need is a sensible young person to keep the SM going like Dan Inkin did for us at the RFC ( still does it in fact but he’s now working full time in the family business)
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Wasp
Veteran Joined: 29 April 2008 Location: Sunny Pembs Status: Offline Points: 17538 |
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Respectfully disagree Dai. They're a £12m business, that needs to be £13m business. They need to invest in a proper strategy. Analyse results etc. I reckon they could put 1000 on the average gate, which is 11,000 tickets, which is probably £100k in revenue including match day spend. Also, if we get bigger, noisier crowds we look more attractive as an entertainment event. It generates positivity and will undoubtedly fuel other things like sponsorship.
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We're still still here, but I wish we were in an Anglo-Welsh
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SA14
Moderator Group Wwwww mince Joined: 15 August 2004 Location: Pemberton Status: Offline Points: 23830 |
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If they tweeted that amount of times I’d block them. 😂
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Wasp
Veteran Joined: 29 April 2008 Location: Sunny Pembs Status: Offline Points: 17538 |
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Haha! Quite! I don't think you'd see many of them unless you were on twitter all day though. Twitter isn't the best example, and it's promoted, micro-targeted tweets that they should use (probably more effective on FB), so they show up on people's timelines who don't follow them. You can target by postcode, by interest, by age, gender, all sorts of stuff. I did something like 7 days of targeted advertising on FB for £10. I was projected a reach of 200,000 people and I was looking to get 10 takers for this particular campaign.
Edited by Wasp - 28 August 2022 at 2:31pm |
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We're still still here, but I wish we were in an Anglo-Welsh
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Kentexile
Senior Member Joined: 24 August 2013 Location: Kent Status: Offline Points: 616 |
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I have had a load of messages via a range of platforms and would go but clashes with my next cancer treatment which is my only excuse looking forward to getting the all clear to go to the Treviso game
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Eastern outpost
Rambler Joined: 13 March 2012 Location: South Suffolk Status: Offline Points: 21934 |
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In a world where you can be anything – Be Kind.
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reesytheexile
Veteran Joined: 11 August 2012 Location: Machynys Status: Offline Points: 17530 |
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hartson11
Senior Member Joined: 09 January 2006 Status: Offline Points: 605 |
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I've been keeping an eye on the seat map, seems we've sold roughly 75 tickets for the Ospreys game in the last 7 days. Deeply worrying.
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RR1972
Veteran Joined: 27 April 2009 Status: Offline Points: 18267 |
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Are the welsh test players going to be avialble for selectoon? Lack of communication is a problem in welsh rugby from top to bottom
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Wasp
Veteran Joined: 29 April 2008 Location: Sunny Pembs Status: Offline Points: 17538 |
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Don’t think the players that toured this Summer have done much club training yet. I’d be pleasantly surprised if they were included for the Os game.
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We're still still here, but I wish we were in an Anglo-Welsh
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SA14
Moderator Group Wwwww mince Joined: 15 August 2004 Location: Pemberton Status: Offline Points: 23830 |
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The usual excuses of expensive tickets and rubbish kick off times have well and truly been put to bed. There’ll always be some kind of excuse for people not going though.
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Why
Veteran Joined: 22 August 2010 Status: Online Points: 8737 |
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Perhaps reading Wales online and various Osprey social media people don’t think it’s worth turning up. They are going to be world beaters this season apparently.
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She asks why i still can't answer. I guess its in the blood.
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Kentexile
Senior Member Joined: 24 August 2013 Location: Kent Status: Offline Points: 616 |
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Thank you EO appreciated - haven’t booked my flights to Italy yet but fingers crossed!
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ladram
Rambler Joined: 08 April 2005 Location: United Kingdom Status: Offline Points: 26826 |
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You still live just a hop skip and a jump from the parc?you have no idea why people aren't going to games so change the ****** record as you are becoming one of the biggest trolls on the forum.
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