Scarlet Fever Llanelli Rugby Sport Wales Tickets Homepage
Forum Home Forum Home > RUGBY > SCARLETS GENERAL
  New Posts New Posts RSS Feed - House of Luxury - New Investors Announced
  FAQ FAQ  Forum Search   Register Register  Login Login


House of Luxury - New Investors Announced
 Post Reply Post Reply Page  123 66>
Author
Message
  Topic Search Topic Search  Topic Options Topic Options
minded View Drop Down
Admin Group
Admin Group
Avatar

Joined: 09 July 2009
Location: N18
Status: Offline
Points: 12160 		Post Options Post Options   Thanks (0) Thanks(0)   Quote minded Quote  Post ReplyReply Direct Link To This Post Topic: House of Luxury - New Investors Announced
    Posted: 08 August 2025 at 12:27pm

The Scarlets Board is delighted to confirm the club has entered into an agreement for a new strategic partnership with House of Luxury LLC (HOL), an international luxury asset agency with a growing presence in global sport.


Under the terms of the proposal, HOL’s dedicated sports and entertainment investment division intends to acquire a majority stake in Scarlets and will assume non-rugby operational leadership in partnership with the current Board and guided by the club’s unique legacy and heritage.


House of Luxury (HOL) is a US global luxury asset agency behind landmark sales in ultra-prime real estate, sport, automotive and rare collectibles www.houseofluxurygroup.com with a dedicated sports and entertainments division and has confirmed its intention to acquire a 55% controlling stake in Scarlets.


Scarlets yn cyhoeddi partneriaeth fuddsoddi hanesyddol gyda House of Luxury LLC

Cyfnod newydd i’r Scarlets wrth i’r rhanbarth gymryd cam beiddgar ymlaen i sicrhau dyfodol rygbi yng Ngorllewin Cymru, hanes sydd wedi'i selio ar 150 mlynedd o falchder, angerdd a llwyddiant

Mae Bwrdd y Scarlets yn falch iawn o gadarnhau bod y clwb wedi dod i gytundeb ar gyfer partneriaeth strategol newydd gyda House of Luxury LLC (HOL), asiantaeth asedau moethus ryngwladol sydd â phresenoldeb cynyddol mewn chwaraeon byd-eang.

O dan delerau'r cynnig, mae adran fuddsoddi chwaraeon ac adloniant ymroddedig HOL yn bwriadu caffael cyfran fwyafrifol yn y Scarlets a bydd yn cymryd arweinyddiaeth weithredol oddi ar y cae rygbi mewn partneriaeth â'r Bwrdd presennol wedi'i harwain gan etifeddiaeth a threftadaeth unigryw'r clwb.

Mae House of Luxury (HOL) yn asiantaeth asedau moethus byd-eang wedi ei leoli yn yr Unol Daleithiau sydd tu ôl i werthiannau nodedig tai crand, chwaraeon, eitemau modurol a chasgliadau prin www.houseofluxurygroup.com gydag Adran Chwaraeon ac Adloniant bwrpasol ac mae wedi cadarnhau ei bwriad i gaffael cyfran reoli o 55% yn y Scarlets.



Edited by minded - 08 August 2025 at 12:27pm
Scarlets Tries of the Season 2009 - 2022
Back to Top
Sponsored Links


Back to Top
aber-fan View Drop Down
Rambler
Rambler
Avatar

Joined: 25 October 2004
Location: Wales
Status: Offline
Points: 20259 		Post Options Post Options   Thanks (0) Thanks(0)   Quote aber-fan Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:28pm
House of Luxury have declared that they intend to become 55% owners of Scarlets and will take charge of 'non-rugby matters'.

I know nothing about this company, and am not familiar with due diligence procedures or balance sheets.

This could be excellent news - or something more dicey.

If anyone with more expertise could express an opinion, we'd have a better idea of where this is likely to go.


Edit: haha! looks as if I posted mine just as Minded was posting his, and quite rightly he has merged the two. Anyway - opinions?


Edited by aber-fan - 08 August 2025 at 12:31pm
“You cannot reason a man out of what he never reasoned himself into.” (Jonathan Swift)
Back to Top
Raised By Peregos View Drop Down
Veteran
Veteran


Joined: 13 November 2017
Status: Offline
Points: 2514 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Raised By Peregos Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:33pm
By far the most interesting bit:

KEY ELEMENTS OF THE NEW PARTNERSHIP AGREEMENT 

  • The Scarlets identity remains with same badge, colours, stadium and values.
  • Supporter ownership principles continue with a direct relationship to fans maintained.
  • Cultural integrity is protected, including championing Welsh language, community links and club heritage.
  • Parc y Scarlets remains the home of the team with plans to grow stadium usage and fan engagement.
Back to Top
Raised By Peregos View Drop Down
Veteran
Veteran


Joined: 13 November 2017
Status: Offline
Points: 2514 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Raised By Peregos Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:34pm
This would suggest, one way or another, we ain't going anywhere.
Back to Top
aber-fan View Drop Down
Rambler
Rambler
Avatar

Joined: 25 October 2004
Location: Wales
Status: Offline
Points: 20259 		Post Options Post Options   Thanks (0) Thanks(0)   Quote aber-fan Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:34pm
Originally posted by Raised By Peregos Raised By Peregos wrote:

By far the most interesting bit:

KEY ELEMENTS OF THE NEW PARTNERSHIP AGREEMENT 

  • The Scarlets identity remains with same badge, colours, stadium and values.
  • Supporter ownership principles continue with a direct relationship to fans maintained.
  • Cultural integrity is protected, including championing Welsh language, community links and club heritage.
  • Parc y Scarlets remains the home of the team with plans to grow stadium usage and fan engagement.

Well, I hope none of us could argue with those aims. I hope not, anyway. 
“You cannot reason a man out of what he never reasoned himself into.” (Jonathan Swift)
Back to Top
RR1972 View Drop Down
Rambler
Rambler
Avatar

Joined: 27 April 2009
Status: Offline
Points: 21384 		Post Options Post Options   Thanks (0) Thanks(0)   Quote RR1972 Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:34pm
never heard of them tbh
Back to Top
minded View Drop Down
Admin Group
Admin Group
Avatar

Joined: 09 July 2009
Location: N18
Status: Offline
Points: 12160 		Post Options Post Options   Thanks (0) Thanks(0)   Quote minded Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:34pm
https://www.scarlets.wales/article/scarlets-announces-historic-investment-partnership-with-us-based-house-of-luxury-llc
Scarlets Tries of the Season 2009 - 2022
Back to Top
aber-fan View Drop Down
Rambler
Rambler
Avatar

Joined: 25 October 2004
Location: Wales
Status: Offline
Points: 20259 		Post Options Post Options   Thanks (0) Thanks(0)   Quote aber-fan Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:36pm
Originally posted by RR1972 RR1972 wrote:

never heard of them tbh

No, which is why we need some opinions from the Scarlets' business leaders, who will no doubt be better placed to provide sensible opinions as opposed to any knee-jerk reactions.

I'm hopeful, as usual, but also a bit worried. 
“You cannot reason a man out of what he never reasoned himself into.” (Jonathan Swift)
Back to Top
Scrletsfan32x View Drop Down
Veteran
Veteran
Avatar

Joined: 20 June 2019
Location: Llanelli
Status: Offline
Points: 2019 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Scrletsfan32x Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:37pm
I read the embargoed press release before I posted in the other channel. I for one am excited by this and today starts a new chapter in our history and we aren’t going anywhere without a fight.
Back to Top
Raised By Peregos View Drop Down
Veteran
Veteran


Joined: 13 November 2017
Status: Offline
Points: 2514 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Raised By Peregos Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:38pm
Are we being Welcome to Wrexhammed?? Just without the TV show... yet.
Back to Top
RR1972 View Drop Down
Rambler
Rambler
Avatar

Joined: 27 April 2009
Status: Offline
Points: 21384 		Post Options Post Options   Thanks (0) Thanks(0)   Quote RR1972 Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:39pm
if they have taken on the debt that has tp be a good thing. 
Back to Top
ScarletCyclops View Drop Down
Senior Member
Senior Member
Avatar

Joined: 12 January 2017
Location: Cwmbran
Status: Offline
Points: 394 		Post Options Post Options   Thanks (0) Thanks(0)   Quote ScarletCyclops Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:43pm
The timing of this is significant. We ain’t going nowhere without a MASSIVE fight. YMA O HYD!!!
Back to Top
Abbey View Drop Down
Veteran
Veteran
Avatar

Joined: 07 November 2004
Location: Bridgend
Status: Online
Points: 14763 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Abbey Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:45pm
Originally posted by Raised By Peregos Raised By Peregos wrote:

This would suggest, one way or another, we ain't going anywhere.


“House of Luxury (HOL), is a US global luxury asset agency behind landmark sales in ultra-prime real estate…..”

Well, at least if the WRU shut us down, they’ll have customers to sell the PyS estate to 😂



Edited by Abbey - 08 August 2025 at 12:46pm
Back to Top
skyblue View Drop Down
Veteran
Veteran


Joined: 14 April 2024
Location: Llanelli
Status: Offline
Points: 1086 		Post Options Post Options   Thanks (0) Thanks(0)   Quote skyblue Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:46pm
Very welcome news 👏👏
KRR
Back to Top
Abbey View Drop Down
Veteran
Veteran
Avatar

Joined: 07 November 2004
Location: Bridgend
Status: Online
Points: 14763 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Abbey Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:51pm
Originally posted by RR1972 RR1972 wrote:

if they have taken on the debt that has tp be a good thing. 


Agree with this. I’d like to see the details as being debt free could be huge.
Bit concerned we’ve basically sold the business, though. Maybe it’s what’s needed.
Back to Top
pillory View Drop Down
Veteran
Veteran


Joined: 17 September 2005
Status: Offline
Points: 1214 		Post Options Post Options   Thanks (0) Thanks(0)   Quote pillory Quote  Post ReplyReply Direct Link To This Post Posted: 08 August 2025 at 12:53pm
I'm quite surprised... a direct "investment" from HOL, not just a brokerage.

I trust that Simon and the board have always done the best by our club, and that they have hopefully acted as best as can, given the window of options available. Maybe, given the WRU situation and funders' tolerance for further investment, we were looking at end game without something happening? 

This certainly changes our diversified ownership model, fundamentally. It doesn't sound like a very Scarletty arrangement - but then, we have not had any significant change in a while, so...

"While working towards a full equity transaction." Does this mean the remaining 45%, or just working toward the 55%?

"Will take up current financial liabilities and responsibility for commercial growth." Implications for Garan, perhaps, but I'm convinced - like HOL appears to be - that sports teams could be using digital channels to do far more around loyalty, relationship etc.

"Leading off-field operational management" ... "will take up current financial liabilities and responsibility for commercial growth and future strategic vision reporting directly to the Scarlets Board." So, Simon is staying as exec chairman? He and Nigel still listed on the announcement's boilerplate list. What exactly will HOL run? She's installing someone to put a rocket under commercial... ? Moffett and Leanne Batts to take the lead on some stuff?

"The Scarlets identity remains with same badge, colours, stadium and values." etc etc - very important to us they have made these commitments, to the extent that this is even in our destiny right now. Continuity of name, region etc.

"assuming all current liabilities" - this doesn't mean debts are cleared. It means they're becoming responsible for them. Is anyone seeing word of them clearing debts?

How is the US registration going to work out for us?

They're saying all the right things. But, given the tone of some of HOL's own online messaging and the untested/unevidenced nature of any deals or previous success, I'm also cautious. Their rugby practice is brand new.

What's HOL's real end game here? What's the exit strategy? Do they genuinely want to stay in this for the long haul? Is this about right-sizing things and sensing an opportunity pre-consolidation? Are they picking at the bones? Or do they feel they are buying into what will be, in its own right, one of the remaining clubs? Why have they bought in to a club that doesn't have a new deal after this year? What’s going to earn the up-side Moffett, Biggar and the other two are after here?

I like all the sentiments and positive commitments today. I hope both they can help us grow and the WRU gives us an opportunity.

I think Simon needs to schedule a fan event.


Edited by pillory - 08 August 2025 at 1:01pm
Back to Top
 Post Reply Post Reply Page  123 66>
  Share Topic   

Forum Jump Forum Permissions View Drop Down

Forum Software by Web Wiz Forums® version 12.04
Copyright ©2001-2021 Web Wiz Ltd.

This page was generated in 0.208 seconds.