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Dic Penderyn
Veteran Joined: 03 November 2019 Location: Llanelli Status: Offline Points: 1977 |
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I don't think my "on steroids"point was well made-mea culpa.In the quoted Mastercard article,player numbers are exagerated-there seems to be plenty of evidence and debate in that respect.Thus Mastercard have chosen to sponsor a sport that is niche/minority in the context of women's sport-this can be presented as ultra inclusive,i.e "on steroids".By avoiding the sponsorship of (e.g)women's football,which is genuinely huge and genuinely growing,they are choosing the cheaper option.......canny/cynical stuff.
Edited by Dic Penderyn - 16 November 2021 at 7:51pm |
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Wil Chips
Rambler Joined: 23 August 2009 Location: Pembs Status: Offline Points: 50975 |
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Very fair last point. I think O2 have probably been clever in the timing of the deal extension ( right in the middle of the pandemic a year ago, when multiple sponsors were either shedding their load, or in same cases closing it down all together). They then added in the equality of funding piece too...I doubt that was something the RFU requested. I suggest 7.5mg gbp a year for 5 years, in that climate, was something they just couldn't turn down (in my view, and backed up by commentary I've read from the RFU). What I would say is this shirt sponsorship money just gets 'added to the RFU's revenue pot' so as the they were already funding the women's pro game and Premier 15 league from that pot (not sure how much that would be, but with 28 pro contracted players in England and a full calendar of league and international games in 2021 to support, I can imagine it could quite easily come to the 50% number of 7.5m from the O2 pot). So in fact no net loss of allocation of gbp to the men's game in that in theory. I'd imagine all the RFU need to do is show at least 3.75m gbp allocated to support the women's game in their accounts, and that's the box ticked. I'm not really debating against where the best value for money/return for the WRU is in the sport today...that's obviously in pursuit of games that fill stadia and generate max income for the governing body...but where the source of new funding originates from is clearly resetting, and the *WRU are, as ever, the last of the home nations to recognize it. *We rank lower than Spain in the 15 a side world rankings, we put out a match day 23 that had only 1 Welsh based player in it during the last 6 nations, and lost to a combined score of 98-0 in our pool matches to France and Ireland. We are unable to play our best player last weekend as she has had to take a GB 7's contract to supplement her existence to the sport, and so was unavailable. We don't have a development or age grade pathway for the women's game in Wales. That's poor governance, and needs a swift transformation (contracts is a baby step in reality) if it's really going to attract the right investment. Edited by Wil Chips - 17 November 2021 at 7:14am |
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dyniol53
Veteran Joined: 08 April 2018 Location: Llundain Status: Offline Points: 1949 |
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I think is all good points Wil. The thing about the corporates is that fundamentally they are paying for reach, and reach is delivered by bums on seats and eyes on tellys. What it looks like O2 have done is got a £10m deal where they can also apply a Corporate Social Responsibility angle to by saying they’re promoting womens rugby. That’s all good but what this isn’t an example of is women’s rugby bringing in money to the game, it’s the same pie chopped up differently. The thing is, the women’s game may well deliver bums on seats and eyes on tellys as it seems to with France and England - so in 5 years time it may well be revenue generating, and by not investing in it now the WRU might well miss out on that revenue in 5 years time. As you say it’s baby steps atm but it’s better than nothing - I wouldn’t go as far as realwest in saying “they should be grateful” haha but there has to be an acknowledgement money doesn’t fall out of the air, and in Wales in particular we have much fewer magic money trees lying around than in Ireland and England to invest in speculative projects.
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GPR - Rochester
Veteran Joined: 01 December 2014 Location: Rhydcymerau Status: Offline Points: 18783 |
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Interesting debate which I am enjoying. One comment really is why would Ireland appear to have far more corporate/individual backers than Wales. England I get but Ireland & Wales???? Perhaps our auditor in chief - Kid A could shed some light on this.
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