We're so poor at marketing

SA14 wrote: pillory wrote: Because Ospreys is game #1, the fixture loses any sort of in-season marketing advantage Scarlets would otherwise have had: Eg. - TV and media promotion (noting the fixture date, providing build-up). - In-stadium promotion. - Success from any winning streak / tangible chance at winning silverware. - Perception this fixture would otherwise be festive. They'll virtually have to move the bums to seats themselves. It will be a test of how well they are able to leverage their CRM, social media etc. Aug 19 newsletter hits the right bases: - Ticking clock on price reduction - Atmosphere - Supporters' village - Meet the players - Fifita - New kit Don’t agree with that sorry. Ospreys SHOULD be a sell out or near sellout whenever it’s played or whoever the team are. Unfortunately it isn’t. The irony of people who complained at no crowds during covid.

Wasp wrote: For Example.  Scarlets tweeted 6 times on Friday, and nothing since. Only one of those tweets was about the game. The others were, understandably, about the kit. No one on social media duty on the weekend? You can schedule auto posts!! They should be tweeting 20-30 times per day on each subject. With different graphics and wording. The chances of seeing a single tweet even from someone you follow are quite small.

 

Wasp wrote: For Example.  Scarlets tweeted 6 times on Friday, and nothing since. Only one of those tweets was about the game. The others were, understandably, about the kit. No one on social media duty on the weekend? You can schedule auto posts!! They should be tweeting 20-30 times per day on each subject. With different graphics and wording. The chances of seeing a single tweet even from someone you follow are quite small.

I have had a load of messages via a range of platforms and would go but clashes with my next cancer treatment which is my only excuse looking forward to getting the all clear to go to the Treviso game

Wasp wrote: reesytheexile wrote: Wasp wrote: For Example.  Scarlets tweeted 6 times on Friday, and nothing since. Only one of those tweets was about the game. The others were, understandably, about the kit. No one on social media duty on the weekend? You can schedule auto posts!! They should be tweeting 20-30 times per day on each subject. With different graphics and wording. The chances of seeing a single tweet even from someone you follow are quite small.   Your right 👍 All they need is a sensible young person to keep the SM going like Dan Inkin did for us at the RFC ( still does it in fact but he’s now working full time in the family business)  Respectfully disagree Dai. They're a £12m business, that needs to be £13m business. They need to invest in a proper strategy. Analyse results etc. I reckon they could put 1000 on the average gate, which is 11,000 tickets, which is probably £100k in revenue including match day spend.  Also, if we get bigger, noisier crowds we look more attractive as an entertainment event. It generates positivity and will undoubtedly fuel other things like sponsorship.

Yes I don’t see my rustic comments as a panacea but just about us at least doing something all the time to push the club . We should be a lot more professional at it but seem to get so many changes in staff we have no build up or continuity. You would have thought that a stronger marketing/ media strategy might even be something to work together on within the PRB 4 regions to learn off each in maximising customer hits  

Are the welsh test players going to be avialble for selectoon?  Lack of communication is a problem in welsh rugby from top to bottom

The usual excuses of expensive tickets and rubbish kick off times have well and truly been put to bed. There’ll always be some kind of excuse for people not going though. 

Thank you EO appreciated - haven’t booked my flights to Italy yet but fingers crossed!